FAQ

After the registration in Kadam you will be instantly able to create and launch campaigns in your personal account page.

Detailed instruction of creating campaigns you can find here.

CPA Target is a smart automated bid algorithm that sets bids to help get as many conversions as possible at the target cost per action you set. Simple words, you set the target CPA and Kadam automatically optimizes and adjusts the bids according to the price you set.

More information about CPA Target here.

This error can be caused by excess «space» in the beginning or the ending of the URL. Check this case and try to save the campaign again.

You can find the detailed information about premium ads here.

The limitation on the number of campaigns from one account is 30.

You can find the detailed information about creating of teasers here. 

You can find the detailed information about creating of banners here.

You can find detailed information about creating of Push-notifications is here.

You can find detailed information about launching a clickunder campaign here.

The Clickunder campaign stops if the balance in Kadam is $10 or less.

Cost per click depends on a lot of factors: the sites categories that you choose for showing, ads format, regional setups.

All necessary information about cost per click is available on your personal account page after the registration in the system.

The limitation on amount of creatives within single advertising campaign is 20.

You can find detailed information about managing your creatives here. 

The amount of traffic depends on many factors, initially on the settings of the advertising campaign, the settings of the target audience, the quality of advertising materials, competition in the category, etc. The amount of available traffic you can estimate after creating an advertising campaign.

The sex, age and interest targeting of users is determined of algorithms of the program operating which uses the public information about attendance of website by users. That means that these targets cant be 100% accurate. Keep that in mind.

In the campaign setups you can limit the amount of transitions by users to your resource per day. Also you can setup the allowable daily budget of campaign.

After reaching of limits set by you, the campaign will be automatically stopped and restarted the next day. In case of reaching the general budget limit the same situation. For relaunching this campaign you will have to increase the budget or just remove it.

In the setups of advertising campaign you can choose the thematic categories of the sites, which match all of your potential clients interests.

For tracking the conversions/clicks from specific ad creatives and sites in the external sources (CPA networks, Google Analytics etc) you have to add to the campaign URL following macros:

[SID] - for transfering site ID
[ID] -  for transfering creative ID
[CID] - for transfering campaign ID

The way advertising link looks is different for every CPA network, thats why we recommend to ask how exactly the link will look like with our tokens. 

Example for Yandex.Metrika and Google Analytics:

http://YOUR_RESOURCE_URL/?utm_source=kadam&utm_campaign=[CID]&utm_medium=[SID]&utm_content=[ID]

You can find detailed information about macros and how to use them here.

Yes, it is possible. For this case in the campaign settings you have to add ID of this kind of sites in the «Blacklist» field.

Yes, it is possible. You have to go to your campaign list and press the "Stop" button on the right side of the page opposite your campaign.

Teasers go to the moderation in a row that they are uploaded. Medium time of moderation of one teaser is not more than 30 minutes.

The picture has to be square with the size not less than 500x500 pixels.  Allowable file formats for teasers are: jpg, png, jped, gif. The maximum weight for file is 512 KB.

The picture has to be square with the size not less than 500x500 pixels.  Allowable file formats for teasers are: jpg, png, jped, gif. The maximum weight for file is 512 KB.

Allowable file formats are: jpg, jpeg, png, gif. Maximum weight is - 150.0 KB. Recommended banner sizes are: 160х600, 180х150, 240х400, 300х250, 728х90 and other popular banner formats.

The detailed information about ways of increasing traffic to your campaigns is here.

In most cases, it was caused by a loss at the auction. More and more advertisers have begun buying traffic at your intersection points for your campaign settings. For detailed information about optimization of your campaigns contact your personal manager - his contacts are always in your account page.

Your personal manager will also help you with increasing the CTR of your creatives or you can find this information by yourself here.

In «Statistics» section you have to find button «By campaigns». On the opposite side of every campaign there is an icon as a picture. After you go there you will find all the statistics of every teaser of this campaign.

You can find detailed information about how to work with statistics here.

The unscrew speed of an advertising campaign decreases in the format of a push notification if the amount on the balance is less than $20. This limitation is due to the fact that the user can click on the ad in a day or after it has been displayed. Thus, the system tries to minimize the loss of the advertiser's balance in the negatives. Accordingly, if at the time of launching the campaign the amount on the balance is $20 or less, then the campaign cannot start.

Click restriction means that the campaign will stop showing your ads when they reach the limits, but in any case there is a chance that the clicks will come from ads that were shown before the limits were reached. This is why excesses are sometimes permissible, and it will be more problematic if their limits are too terrible and the CTR is too high.

Black and White lists become active in 10-15 minutes after refreshing the ID data. It also applies to new campaigns, in which the ID is added within creating.

For this reason, animated images are blocked with an extension different from gif.

Traffic in Kadam advertising network is distributed by the rules of the auction. The higher CPM of your ad format, the more traffic you will get. CPM is calculated by next formula:

CPM = bid×CTR×1000.

With the increasing of bid - CPM becomes higher also. That helps you to get more traffic.

Advertising materials will be displayed on platforms that correspond to the categories for display selected in the campaign settings. If keywords are specified in the campaign settings, then ads will be displayed on pages using the specified keywords. The domain names of the platforms are not disclosed.

All the statistics in the service is converted into USD.

Launching can take up to 15 min. Be careful while changing status or bid of the campaign, it can take up to 15 min.